A Trip To the Dark Side?

A Trip To the Dark Side?

As you may know, we just went live with our Prison Suit Trump Action Figure this week. He's turned out to be a pretty big hit but honestly we had no idea how he'd be received when we first announced him.

We're a bit out of our comfort zone here. Our stated mission has always been to turn our real life heroes into action figures and we weren't sure how people would feel about us dabbling in the dark side. But the numbers don't lie – clearly a bunch of you wanted to add a baddie to your collection.

It's not a huge surprise though. Everyone knows that it's the villains that sell movie tickets. And Darth Vader is far and away Star Wars' best selling character. (We're pretty sure kids don't even know who Luke is anymore!) So there's clearly a precedent here. Like it or not, bad guys are fun. 

So we should make more of them, right? Well not so fast. 

On the other side, we've also gotten plenty of feedback along the lines of "I already see enough of him" and "I'm so disappointed you did this". It was clear that some of our biggest fans felt pretty strongly that this was not the way to go.

Our house is divided. What's a brand to do? 

We did what we often do in these moments - we asked you for advice First we sent out a survey just asking whether or not we should make more bad guys. Then we followed up by asking the people from each camp to suggest which heroes or villains they'd most like to see immortalized in plastic.*

The results were truly fascinating! We could tell you about them but we thought it would be more fun to show you instead. So we laid out this handy infographic. Have a look!

What do you make of it? And if you were us, what would you do? Let us know in the comments.

 

* Psssst... you can still add suggestions to that surveys if you want. Here's the Good Guys Survey. And here's the one for Bad Guys Survey.

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64 comments

No more baddies for me. I don't want to memorialize ANY of them! For the good guys, I want Jack Smith (I have Mueller, now we need Jack), Jimmy Carter, Michelle Obama, Dolly Parton, Pete B, Rachel Maddow (she's my hero), KBJ, and Jane Goodall.

Erica

No more baddies for me. I don't want to memorialize ANY of them! For the good guys, I want Jack Smith (I have Mueller, now we need Jack), Jimmy Carter, Michelle Obama, Dolly Parton, Pete B, Rachel Maddow (she's my hero), KBJ, and Jane Goodall.

Erica

When Norman Lear created “All in the Family,” people on the Left thought it was a hilarious take down of bigots; but people who actually were bigots adopted Archie Bunker as their hero.
My concern about creating an action figure of people like MTG or Matt Gaetz is their followers will celebrate the honor and it will go to their heads. We’d be spoofing them, but they’d still have an action figure to boost their egos.
It could increase your sales I guess, but…
Please don’t.

DeeDee

Personally, I am dismayed that we emphasize the "baddies". 😒
IRL they are f=*%ing up the world. I feel we need a positive direction to move in. I am no "Pollyanna" but I want to aspire to do better.

Kathleen

Reading the Top 20 lists, I definitely got more excited about the good guys. Would buy about 1/3 of the heroes listed and NONE of the villains. Jimmy Carter gets my vote for the next FCTRY figurine.

Helen

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