A Trip To the Dark Side?
As you may know, we just went live with our Prison Suit Trump Action Figure this week. He's turned out to be a pretty big hit but honestly we had no idea how he'd be received when we first announced him.
We're a bit out of our comfort zone here. Our stated mission has always been to turn our real life heroes into action figures and we weren't sure how people would feel about us dabbling in the dark side. But the numbers don't lie – clearly a bunch of you wanted to add a baddie to your collection.
It's not a huge surprise though. Everyone knows that it's the villains that sell movie tickets. And Darth Vader is far and away Star Wars' best selling character. (We're pretty sure kids don't even know who Luke is anymore!) So there's clearly a precedent here. Like it or not, bad guys are fun.
So we should make more of them, right? Well not so fast.
On the other side, we've also gotten plenty of feedback along the lines of "I already see enough of him" and "I'm so disappointed you did this". It was clear that some of our biggest fans felt pretty strongly that this was not the way to go.
Our house is divided. What's a brand to do?
We did what we often do in these moments - we asked you for advice. First we sent out a survey just asking whether or not we should make more bad guys. Then we followed up by asking the people from each camp to suggest which heroes or villains they'd most like to see immortalized in plastic.*
The results were truly fascinating! We could tell you about them but we thought it would be more fun to show you instead. So we laid out this handy infographic. Have a look!
What do you make of it? And if you were us, what would you do? Let us know in the comments.
* Psssst... you can still add suggestions to that surveys if you want. Here's the Good Guys Survey. And here's the one for Bad Guys Survey.
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65 comments
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I’m pretty sure they already made Carter and I think he’s in my collection. But I’d have to look.
Natalie on
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Displaying these figures makes a statement of what you stand for. Bad people shouldn’t be forgotten, because time and over they create crisis and conflicts. The tricky part is to make sure that the figures show that they are indeed baddies.
Sophie on
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I prefer good guys. Please don’t immortalize any of those creeps and fools listed on the bad guy list. It would be best if they just fade from history and our minds. Most of them are just attention grabbing narcissists anyway, and giving them an action figure just affirms them. Remember, Darth Vader is a made up bad guy. These people actually exist and harm all of us with their policies and practices every day.
Teresa on
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I agree that Putin tops the list of villains, but I think you should continue with certified U.S. bad guys to keep the collection focused. Nancy H.
Nancy on
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I prefer heroes. I nominate Kyrylo Budanov. It’s that smile, that damned smile
Cathy on
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I would buy Trump and the golden toilet.
Della on